Reach ready-to-
Buy Audiences
Connect with people actively searching
Be Found When
Buyers Search
Google Ads for people already searching. Search, Display, Shopping and Performance Max mapped to the queries that become calls and orders.
WHY GOOGLE ADS?
People who search are already trying to buy.
Reach ready-to-
Capture
Search Intent
Show relevant ads at the right moment.
Drive
Measurable Growth
Track clicks, leads, conversions.
Reach Across
Google
Connect with customers through Search.
Search, Shopping and Performance Max.
From Search to Performance Max, pick the format that matches the search.
SEARCH ADS
Reach high-intent customers when they actively search for products, services, or solutions.
DISPLAY ADS
Build awareness with visually engaging ads across websites, apps, and Google’s Display Network.
SHOPPING ADS
Showcase products with rich visuals, pricing, and details to connect shoppers with what they need.
VIDEO ADS
Reach audiences with engaging video campaigns across YouTube and Google’s video network.
QUERY AND NEGATIVES
Reach Right Audiences. Stronger Results.
Reach people actively searching, browsing, and ready to take action. Use Google Ads to connect your brand with the right audience across Search, Display, Shopping, and more.
Who Should Pay for Google Ads.
Retail, finance and B2B services pay for Google when the buyer is already typing the problem.
E-commerce & D2C
Finance & Fintech
Healthcare & Wellness
Technology & SaaS
Education & Edtech
Sports & Gaming
Lifestyle
FMCG
Business
Search terms and negatives
Brands whose buyers already type the problem into Google.
“Working with TVL Media was a game-changer for our brand. Their creativity, strategy and dedication helped us achieve remarkable results in a short span of time.”
HOW WE WORK
How a Google Ads Account Gets Built.
Research &
Audience
Map the searches that become a call or a sale, then list the queries you will never buy.
Plan &
Create
Write ads and extensions around the query and the offer.
Launch &
Optimize
Launch Search, then Shopping or PMax once conversion tracking is clean.
Measure &
Grow
Track search terms, cost per conversion, and pause queries that only spend.
STRATEGY
Titan
A premium digital experience for one of India’s most trusted lifestyle brands, built around its timeless designs.
- Front-end Development
- Content Strategy
- Performance Optimization
- Ongoing Support
CREATE
Tanishq
A refined digital experience for one of India’s most loved jewellery brands, blending heritage, elegance and modern storytelling.
- Campaign Management
Front-end Development - Content Strategy
- Performance Optimization
- Ongoing Support
GROW
Tata Capital
A trusted digital experience for one of India’s leading financial services brands, enabling simpler journeys towards a better tomorrow.
- Front-end Development
- Content Strategy
- Performance Optimization
- Ongoing Support
Google Ads, Search, and PMax
Query mapping, negatives, Shopping and Performance Max, and conversions you can count.
Google Ads Search is the place to start when you know the queries that become a call or a sale. Performance Max can follow once conversion tracking is clean. TVL maps search terms and negatives first so PMax is not guessing on a messy signal.
Google Ads Smart Bidding still spends on queries unless you block them. TVL reviews search terms and adds negatives so you do not pay for research phrases, competitor names you refuse, or jobs you do not sell. Bidding cannot replace that list.
Google Ads Shopping wins when the product photo and price belong next to the query. Search wins for services and high-consideration queries. TVL feeds Shopping from a clean product feed and keeps branded Search separate so Shopping does not steal the brand term.
Google Ads should count the action sales will use: a qualified form, a purchase, a booked call. Page views and add-to-cart can be observed, not bid on, until they predict revenue. TVL sets primary conversions in the account and checks them against CRM or the store.
Google Ads Quality Score and conversion rate both suffer on a slow page. TVL will not scale Search or PMax until the landing experience loads and matches the query. Fix the page first, then raise budget.
Want Google to send you buyers?
Share your top products and we will map the searches worth paying for.
