December 8, 2025
How Titan entered a new category without diluting the parent brand
A breakdown of the strategic decision to lean into heritage rather than create a sub-brand, and why it worked.
Lessons From Real Campaigns
Blog notes from TVL on brand strategy, paid media and agency work you can steal for your next brief.
Blogs & Insights
Campaign breakdowns, brand strategy, growth and distribution, founder branding, and agency notes.
CAMPAIGN BREAKDOWNS
How Titan entered a new category without diluting the parent brand
A breakdown of the strategic decision to lean into heritage rather than create a sub-brand, and why it worked.
August 12, 2025
BRAND STRATEGY
Fragmentation, not talent, is the real failure mode in agency relationships
Why most agency relationships fail when strategy, creative, media and build sit in different rooms.
May 28, 2025
GROWTH & DISTRIBUTION
When creative quality is the biggest lever on CAC
A case for investing in creative before media spend, with data from a high-stakes D2C acquisition season.
July 10, 2025
PERSONAL BRANDING
Building real authority vs. vanity press: what actually moves pipeline
The difference between being visible and being authoritative, and why most founder branding programs produce.
June 22, 2025
GROWTH & DISTRIBUTION
AI visibility: being early to a new surface to new Era
What it means to show up inside AI-generated answers instead of a traditional search result, and why the window is now.
June 05, 2025
CAMPAIGN BREAKDOWNS
Why regional campaigns need different emotions, not different languages
A breakdown of a festive campaign where the emotional trigger differed by region, and how we adapted accordingly.
May 15, 2025
AGENCY NOTES
Our methodology: insight, idea, assets, activation, measurement
A plain-language walkthrough of how we run a campaign from first insight to measured outcome, and why one team matters.
May 02, 2025
BRAND STRATEGY
When modernization is the wrong move: leaning into traditional roots
A case study in resisting the default reflex to modernize, and how going deeper into heritage created differentiation.
April 15, 2025
AGENCY NOTES
Making complexity feel simple without dumbing it down
A product design principle: the complexity is the value, so the job is to make it understandable, not to remove it.
March 28, 2025
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