Media Planning & PR
Media Planning & PR
Media planning is the series of decisions involved in delivering the promotional message to the prospective consumers. It is the process of directing the advertising message to the target audience by using the appropriate channel at the proper time and place. saving you time, and boosting your ROI.
Media Buying
Media buying is the process of purchasing ad space across various channels and platforms in coordination with the agreed-upon media plans and monitoring campaigns as they run.
Determine Media Goals and Objectives
It might be easy to assume that the goal is to drive conversions or engagement; however, that would oversimplify this step.
Determine Target Audience
Target your ideal search phrases and get found at the top of Google’s.
Consider Frequency & Reach
Another key component of a media plan is considering reach and frequency. Reach refers to how many people the campaign will be in front of over a specific amount of time.
Social Marketing
Like PPC, social media is an extremely cost-effective medium. It is also extremely targeted, allowing marketers to target by interests, age, marriage status, etc.
Digital Publications
Many digital publications have opportunities for you to email their database through a personalized email or newsletter.
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