Concept
Learn who the brand is for and whether this is a refresh or a rebuild.
A Brand
People Remember
Brand Identity Design for a logo, type and system people remember on ads, packs and screens.
FILES THAT HOLD
A look people can recognise
without the logo
A strong brand needs more than a logo. We create a visual system that shows who you are, what you stand for and how the brand should look.
What’s Included?
Document logo usage, color, typography, and voice so every touchpoint stays on-brand.
Create a logo and visual system people can recognise without help.
Templates and assets for print and digital that teams can deploy quickly and consistently.
Extend identity across websites, social, and campaigns with cohesive visual and verbal systems.
Our Approach
We bring idea, type, color and files together so the identity can live from idea to execution.
Design
Turn the concept into engaging visuals, immersive environments, and intuitive interactions.
Build
Hand over files, guidelines and examples the rest of the team can use.
Experience
Create smooth, engaging, and memorable interactions that deliver value for your brand.
STRATEGY
Titan
A premium digital experience for one of India’s most trusted lifestyle brands, built around its timeless designs.
- Front-end Development
- Content Strategy
- Performance Optimization
- Ongoing Support
CREATE
Tanishq
A refined digital experience for one of India’s most loved jewellery brands, blending heritage, elegance and modern storytelling.
- Campaign Management
Front-end Development - Content Strategy
- Performance Optimization
- Ongoing Support
GROW
Tata Capital
A trusted digital experience for one of India’s leading financial services brands, enabling simpler journeys towards a better tomorrow.
- Front-end Development
- Content Strategy
- Performance Optimization
- Ongoing Support
Brand Identity, files, and guidelines
Logo, type, color and the files marketing can open on a Monday without asking design.
Brand Identity can keep the name and still replace the system if the current files fail on ads and packs. TVL starts from what people already recognize. A full scrap is rare and expensive; most work is a tighter system.
Brand Identity includes type, color, space, and how those behave on a pack, an ad and a product screen. TVL delivers tokens and guidelines, not only a PNG. The test is whether two teams can make an asset without a new meeting.
You get master artwork, type licenses we specified, color values, and a short guide. TVL names the files so production can find them. A mood board in Figma is not the handoff.
Brand Identity stays specific by starting from the strategy sentence, not a trend board. TVL will refuse a template that could sit on any competitor. Constraint from the category is useful; copying the category leader is not.
Brand Identity has to work on a pack, a slide and a phone. TVL checks contrast and crop on those surfaces before lockup. Digital-only marks fail on foil; print-only marks fail at 32 pixels.
Need a brand people remember?
Send current files or a competitor set and we will say if you need a refresh or a rebuild.
