Brand strategy notes from TVL Media on positioning, naming, brand architecture and making a brand hold as it grows.
November 3, 2026
Quick answer: The best WhatsApp campaign ideas for New Year 2027 are a year-in-review message, a Christmas-to-New-Year countdown offer, a midnight "first order of 2027" deal, a New Year's Eve…
Campaign breakdowns, brand strategy, growth and distribution, founder branding, and agency notes.
BRAND STRATEGY
One-off campaigns spike attention. Connected systems compound it — strategy, creative, media, and product feeding the same loop.
August 1, 2025
BRAND STRATEGY
Why most agency relationships fail when strategy, creative, media and build sit in different rooms.
May 28, 2025
BRAND STRATEGY
A case study in resisting the default reflex to modernize, and how going deeper into heritage created differentiation.
April 15, 2025
Write in with the problem and we will tell you if a campaign, a site or a media plan comes first.
