Growth and distribution notes from TVL Media on paid media, CPaaS, B2B pipeline and D2C channels that move revenue.
November 3, 2026
Quick answer: The best WhatsApp campaign ideas for New Year 2027 are a year-in-review message, a Christmas-to-New-Year countdown offer, a midnight "first order of 2027" deal, a New Year's Eve…
Campaign breakdowns, brand strategy, growth and distribution, founder branding, and agency notes.
GROWTH & DISTRIBUTION
A case for investing in creative before media spend, with data from a high-stakes D2C acquisition season.
July 10, 2025
GROWTH & DISTRIBUTION
What it means to show up inside AI-generated answers instead of a traditional search result, and why the window is now.
June 5, 2025
Write in with the problem and we will tell you if a campaign, a site or a media plan comes first.
