October 16, 2026
10 Facebook Ad Types: Formats, Uses, and Creative Tips
A marketing team asks for a Facebook ad that will “work,” and that's the wrong starting point. Pick the format by the goal, not the name. A sale, a qualified…
Lessons From Real Campaigns
Blog notes from TVL on brand strategy, paid media and agency work you can steal for your next brief.
Blogs & Insights
Campaign breakdowns, brand strategy, growth and distribution, founder branding, and agency notes.
BRAND STRATEGY
Why connected brand systems outperform one-off campaigns
One-off campaigns spike attention. Connected systems compound it — strategy, creative, media, and product feeding the same loop.
August 1, 2025
BRAND STRATEGY
Fragmentation, not talent, is the real failure mode in agency relationships
Why most agency relationships fail when strategy, creative, media and build sit in different rooms.
May 28, 2025
BRAND STRATEGY
When modernization is the wrong move: leaning into traditional roots
A case study in resisting the default reflex to modernize, and how going deeper into heritage created differentiation.
April 15, 2025
Want this thinking on your brand?
Write in with the problem and we will tell you if a campaign, a site or a media plan comes first.
