October 16, 2026
10 Facebook Ad Types: Formats, Uses, and Creative Tips
A marketing team asks for a Facebook ad that will “work,” and that's the wrong starting point. Pick the format by the goal, not the name. A sale, a qualified…
Lessons From Real Campaigns
Blog notes from TVL on brand strategy, paid media and agency work you can steal for your next brief.
Blogs & Insights
Campaign breakdowns, brand strategy, growth and distribution, founder branding, and agency notes.
CAMPAIGN BREAKDOWNS
How Titan entered a new category without diluting the parent brand
A breakdown of the strategic decision to lean into heritage rather than create a sub-brand, and why it worked.
December 8, 2025
CAMPAIGN BREAKDOWNS
Why regional campaigns need different emotions, not different languages
A breakdown of a festive campaign where the emotional trigger differed by region, and how we adapted accordingly.
May 15, 2025
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