October 16, 2026
10 Facebook Ad Types: Formats, Uses, and Creative Tips
A marketing team asks for a Facebook ad that will “work,” and that's the wrong starting point. Pick the format by the goal, not the name. A sale, a qualified…
Lessons From Real Campaigns
Blog notes from TVL on brand strategy, paid media and agency work you can steal for your next brief.
Blogs & Insights
Campaign breakdowns, brand strategy, growth and distribution, founder branding, and agency notes.
GROWTH & DISTRIBUTION
When creative quality is the biggest lever on CAC
A case for investing in creative before media spend, with data from a high-stakes D2C acquisition season.
July 10, 2025
GROWTH & DISTRIBUTION
AI visibility: being early to a new surface to new Era
What it means to show up inside AI-generated answers instead of a traditional search result, and why the window is now.
June 5, 2025
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